MSA Presents:

MSA Forward 2017

April 21 to 24, 2017
Pittsburgh, PA

Expand Your Horizons at the 2017 MSA Conference & Expo!

MSA’s 62nd Annual Conference & Expo is headed to Pittsburgh in 2017.  From April 21 to 24, MSA will bring together hundreds of vendors and buyers to learn, network and discover products perfect for your customers!

MSA Forward 2017 Registration

Advance registration for MSA Forward 2017 is now closed. Registration will re-open on-site in Pittsburgh on Thursday, April 20, at 12 p.m. Full MSA Forward 2017 registration, Conference & Expo Day Passes and Expo ONLY Day Passes will be available.

We look forward to seeing you there!

  • Registration Type
  • MSA Member
  • Additional MSA Member from the same institution
  • Emeritus Members
  • Student Members
  • Non-Members
  • Conference & Expo Day Pass – Saturday, April 22
  • Conference & Expo Day Pass – Sunday, April 23
  • Expo ONLY Day Pass – Saturday, April 22
  • Expo ONLY Day Pass – Sunday, April 23
  • Price
  • $679
  • $629
  • $629
  • $629
  • $799
  • $199
  • $199
  • $25
  • $25

2017 Schedule of Events

Start planning your MSA Forward 2017 experience now with the online Schedule of Events. A printable version is available here.


Our three-day, information-filled conference sessions provide the knowledge to help the way you run your store the most effective.  Each conference session is designed to help nonprofit retailers be successful.

If you need help making a convincing case as to why your organization should support your attendance in Pittsburgh, please refer to our Justification Toolkit.


The one-of-a-kind Expo enables buyers to browse the amazing products vendors have to offer museum and cultural institutions.  Meet with experienced vendors, see new products and plan your buying for the coming year. You also can meet with vendors who can work with you to develop custom products reflecting your institution’s mission.

Take a look at the list of confirmed vendors who will be joining us in Pittsburgh! Stay tuned, as this list will be updated regularly.

Learning Excursions

During the Educational Learning Excursions, join fellow MSA members and colleagues on Thursday and Friday to explore a selection of Pittsburgh’s must-see attractions.

Thursday, April 20

Join us for a full-day excursion:

Friday, April 21

Choose from two half-day tours:

Separate registration and fee are required. Fee includes transportation, admission and tour.

Convention Center & Hotel

All Conference & Expo events will take place at the David L. Lawrence Convention Center:

David L. Lawrence Convention Center
1000 Fort Duquesne Blvd.
Pittsburgh, PA 15222
(412) 281-3700

MSA has secured a block of rooms at the adjacent Westin Convention Center. The hotel, which offers full amenities and is conveniently located to the David L. Lawrence Convention Center, has a special rate for those attending the conference.

Make your hotel reservations today!

The Westin Convention Center
1000 Penn Ave.
Pittsburgh, PA 15222

Click here for the MSA special rate.

Reservation deadline: March 28, 2017

Getting to Pittsburgh

Did you know Pittsburgh is within 500 miles of more than half of the U.S. population and less than a 90-minute flight from 50 percent of North America’s population? It’s also less than 6 hours by car or train to 9 states, as well as Washington, D.C. and Canada.

As a convenient and accessible city that’s rich with culture and museums (think the Carnegie Museums, Heinz History Center, The Mattress Factory, Andy Warhol Museum, Children’s Museum of Pittsburgh, ToonSeum … the list goes on), Pittsburgh was a natural choice for the 2017 Conference & Expo. And if you need more reason to join us in the City of Rivers, there’s this: Zagat recently rated it the nation’s No. 1 Food City and TripAdvisor named it among the Top 10 Destinations on the Rise.

Get a preview of all there is to see, do, explore and learn in Pittsburgh with the video below, and look into how easy and accessible transportation is from your museum store to Pittsburgh.

Contact MSA

Have a question about the Conference & Expo? Reach out to us at:

(215) 320-4667