October 16, 2017
By Paul Stewart-Stand
Born out of a three month process, our Museum Store Sunday (MSS) call to action is: Be A Patron.
The brand identity introduced on September 26 is the visual expression of the Advocacy Committee’s work over the past months. Five committees of volunteers, tasked with different facets of MSS, contributed innumerable ideas and notions. As this process moved forward, MSS evolved from concept to an international event, an annual celebration, and an opportunity to energize our community. We wish to communicate “to the world” the value and importance of non-profit retail.
Sounds easy, no sweat!