August 14, 2017
By Kristen Daniels
I like to think of a successful sales transaction as a win, win, win, win situation. The first winner is the producer, the second is the wholesaler (who is sometimes also the producer), the third is the retail store, and the final winner is the store visitor, who purchases the product. When everybody wins, everybody’s happy!
Because of our commitment to museum visitors and each other, MSA vendor and buyer members are in a unique position to help one another rack up wins. Even though working well together takes time, effort, and communication, I was pleased by the willingness of so many members of this community to send in their questions, comments and advice when David Graveen (Popcorn Custom Products) and I asked for suggested topics we could cover in our MSA conference session in Pittsburgh on buyers and vendors working well together. It is clear that we all want to talk to each other and find ways to work together in a way that will help the wins become easier and more plentiful.