Download the schedules + events in PDF format below:

Schedule at a Glance

Start planning your MSA Forward 2018 experience now with the online schedule of events.

MSA KNOWLEDGE STANDARDS KEY:

lime_merchandise_planning Merchandise Planning,     orange_customer_relations Customer Relations,     green_operations Operations,     magenta_financial_management Financial Management,     berry_human_resources Human Resources,     gold_communications Communications,     blue_business_relations Business Relations,     teal_strategic_management Strategic Management

 THURSDAY, APRIL 26, 2018

12:00 pm – 6:00 pm

Registration Open

Learning Excursions

9:00 am – 4:00 pm

9:00 am – 4:00 pm

Learning Excursion 1 – Hillwood Estate, Museums & Gardens,

and Tudor Place & Garden Georgetown Area (Lunch on your own)

(Ticketed Event)

9:00 am – 4:00 pm

Learning Excursion 2 – George Washington’s Mt. Vernon, VA,

and Old Town Alexandria (Lunch on your own)

(Ticketed Event)

 FRIDAY, APRIL 27, 2018

7:00 am – 6:00 pm

Registration Open

7:30 am – 11:45 am

MSA Boot Camp – Presented by Andrew Andoniadis  (Ticketed Session)

The focus will be on the subjective factors and relevant metrics related to the generation of gross revenue, managing expenses that lead to the maximization of profitability, aspects of the store’s impact on the visitor experience and general management fundamentals. The emphasis will be on how you can ‘own’ the process through planning and evaluation. The seminar is aimed at new managers, managers new to cultural commerce and as a refresher course for others.

MSA KNOWLEDGE STANDARDS :   lime_merchandise_planning  orange_customer_relations  green_operations   magenta_financial_management   berry_human_resources   gold_communications   blue_business_relations   teal_strategic_management

7:30 am – 10:00 pm

 Exhibitor Move-In and Set-up 

For booths 1200 – 1402; 1901 – 1907 in the Hallway / Pre-Function Area, access is granted to set-up your exhibit.

For booths 1501 – 1805; 2000 – 2012 in the Congressional Ballroom, access is granted to set-up your exhibit.

Learning Excursions

9:00 am – 12:30 pm

9:00 am – 12:30 pm

Learning Excursion 3 – United States Holocaust Memorial Museum

Washington, DC (Lunch on your own)

(Ticketed Event)

9:00 am – 12:30 pm

Learning Excursion 4 – National Gallery of Art

Washington, DC (Lunch on your own)

(Ticketed Event)

9:00 am – 12:30 pm

Learning Excursion 5 – United States Capital

Washington, DC (Lunch on your own)

(Ticketed Event)

12:00 pm – 3:00 pm

Memorable Customer Service: The Ritz Carlton Leadership Center

(Ticketed Session)

In today’s increasingly competitive global market, consistently exceptional service and customer experience are what create and sustain brand loyalty. For nearly two decades, The Ritz-Carlton Leadership Center has leveraged the systems and processes of the Ritz-Carlton brand to deliver award-winning services that have allowed thousands of clients to improve customer and employee engagement, innovate their culture, and differentiate themselves. Our services have created incredible competitive advantages for some of the biggest brands in the world: 40% of the 2017 Forbes Top 10 annual Best Places to Work have worked with our organization on culture transformation, customer experience, and continuous improvement initiatives.

MSA KNOWLEDGE STANDARDS :   orange_customer_relations   berry_human_resources   blue_business_relations   teal_strategic_management

3:45 pm – 4:45 pm

Networking Reception and Opening Keynote

The Welcome Reception is the kick off! It’s our first chance to gather together and be motivated by Opening Keynote speaker Rich Pedott, The Metropolitan Museum of Art, who kindly replaces Paul Ogburn, Retail Director of TATE Enterprises, Ltd. who is unable to attend due to illness

5:00 pm – 6:00 pm

Chapter Meetings

Attend your regional Chapter Meeting where you get face time with your colleagues and learn about ongoing and future chapter business. If you’re new to MSA, this is a great opportunity to meet chapter colleagues and hear about how these regional groups support their members and volunteer opportunities.

5:00 pm – 10:00 pm

 Exhibitor Move-In and Set-up 

For booths 100 – 1119 in the Grand Ballroom, access is granted to set-up your exhibit.

6:15 am – 7:00 pm

Sponsorship / Leadership Reception

(By Invitation Only)

6:30 pm – 8:00 pm

MSA NEXT Newcomers Reception

MSA NEXT welcomes newcomers and all attendees of MSA FORWARD 2018. If you are a first or second timer to our annual event, come and get to know fellow MSA emerging professionals. Veterans are welcome too!
Food & beverages available.

 SATURDAY, APRIL 28, 2018

7:00 am – 5:30 pm

Registration Open

7:00 am – 1:30 pm

 Exhibitor Move-In and Set-up (continued) 

For booths 1200 – 1402; 1901 – 1907 in the Hallway / Pre-Function Area, access is granted to set-up your exhibit.

For booths 1501 – 1805; 2000 – 2012 in the Congressional Ballroom, access is granted to set-up your exhibit.

7:30 am – 1:30 pm

 Exhibitor Move-In and Set-up (continued) 

For booths 100 – 1119 in the Grand Ballroom, access is granted to set-up your exhibit.

General Session

8:00 am – 9:00 am

Retail Social Media Strategies; Crystal Vilkaitis, presenter

MSA NEXT presents: Crystal Vilkaitis is the Social Media Mentor to Small Businesses, a keynote speaker and founder of Social Edge™, an educational platform that teaches small businesses how to drive traffic and sales using social media and offers done-for-you services. She’s been featured in Entrepreneur Magazine, USA Today, Fast Company and on over 80 tech and retail blogs, and has traveled the globe to speak to local retailers on the power of social media. To learn more visit socialedge.co. (You read that right! Dot co, not dot com)

MSA KNOWLEDGE STANDARDS :  orange_customer_relations gold_communications

BREAKOUT SESSIONS

9:15 am – 10:15 am

9:15 am – 10:15 am

Breakout Session 1 – Creating a Strategic Plan for your Museum Store

Colleen Higginbotham, presenter

MSA KNOWLEDGE STANDARDS :  green_operations  teal_strategic_management  magenta_financial_management 

9:15 am – 10:15 am

Breakout Session 2 – Visitor and Customer Service Standards – Go for 100%

Kate Schureman, presenter

MSA KNOWLEDGE STANDARDS :    orange_customer_relations  green_operations  gold_communications  blue_business_relations

9:15 am – 10:15 am

Breakout Session 3 – Wholesale Programs Great and Small: Additional Revenue

Chris Michel, Ione Saroyan, Laura Murphy, Tina Harding, Kate Botelho, presenters

MSA KNOWLEDGE STANDARDS :  lime_merchandise_planning  teal_strategic_management  magenta_financial_management 

9:15 am – 10:15 am

Breakout Session 4 – Home Made: A Recipe for Profit

Raymond Mckenzie, presenter

MSA KNOWLEDGE STANDARDS :   lime_merchandise_planning   magenta_financial_management   teal_strategic_management

9:15 am – 10:15 am

Breakout Session 5 – Year-In-Review: Your Annual Business Checkup
(Geared for Vendors)

Neal S. Cohen, Neal Cohen Law LLC and Jeremy D. Richardson, Michelman & Robinson, LLP, presenters

MSA KNOWLEDGE STANDARDS:  berry_human_resources   blue_business_relations   green_operations   teal_strategic_management 

BREAKOUT SESSIONS

10:45 am – 11:45 am

10:45 am – 11:45 am

Breakout Session 6 – The World is Your Marketplace:
Buying Globally through Partnerships with Trade Development Agencies

Geoffrey Carroll, Laura Murphy, Michael Nasons, Catie Riordan and Julie Steiner, presenters

MSA KNOWLEDGE STANDARDS :  lime_merchandise_planning  teal_strategic_management  magenta_financial_management 

10:45 am – 11:45 am

Breakout Session 7  – Making a Pretty Penny:
Displays, Merchandising, and Visuals to Pop Your Sales

Blue Anderson and Paul Griffiths, presenters

MSA KNOWLEDGE STANDARDS :  lime_merchandise_planning  magenta_financial_management 

10:45 am – 11:45 am

Breakout Session 8 – Diversity Beyond Jargon: Managing a Truly Inclusive and Accessible Workplace

Marc B. Zimmerman, Michelman & Robinson, LLP, presenters

MSA KNOWLEDGE STANDARDS :  gold_communications  berry_human_resources 

10:45 am – 11:45 am

Breakout Session 9  – Social Media Workshop

Crystal Vilkaitis, presenter

MSA NEXT presents: Up-close and personal with Social Media – How to boost sales through social media and more.

MSA KNOWLEDGE STANDARDS :  lime_merchandise_planning  teal_strategic_management  blue_business_relations 

10:45 am – 11:45 am

Breakout Session 10  – Permission Granted: Rights and Reproductions

Stuart Hata and Stacey Stachow, presenters

MSA KNOWLEDGE STANDARDS :  lime_merchandise_planning  teal_strategic_management  blue_business_relations 

10:45 am – 11:45 am

Breakout Session 11 – Beyond the Name Drop: Product Development that Doesn’t Break the Bank

Jay Thomson and Ibai Demirdache, presenters

MSA KNOWLEDGE STANDARDS :   lime_merchandise_planning  teal_strategic_management  magenta_financial_management 

11:45 am – 1:20 pm

Membership Meeting and Networking Luncheon

Hear from the MSA board of directors and staff about the current and future plans for the association, meet MSA staff, enjoy the 5th annual awards ceremony and, for the first time, hear plans and the location announcement for MSA FORWARD 2019.

1:30 pm

Ribbon Cutting Ceremony, Expo Hall Opening

 EXHIBIT HALL OPEN

1:30 pm – 5:00 pm

 EXHIBITS OPEN IN THE EXPO HALL

The Expo Hall is the most important, comprehensive product sourcing environment for museums in the country. These focussed, exclusive expo hall hours are within steps of the rooms for educational sessions and Keynote speakers, The one-of-a-kind Expo enables buyers to browse, order, meet with experienced vendors, see new products, plan and develop custom products reflecting your institution’s mission in a relaxed environment. Throughout the day there will be prizes/raffles, sponsored and inspired events, and show specials not to be missed.

6:30 pm – 10:30 pm

MSA Networking and Awards Gala with Silent Auction!
Renaissance Washington DC Downtown Hotel

Celebrate all things MSA with food, drinks, and dancing with live entertainment! Mix and mingle with colleagues and find out who will be recognized this year for outstanding achievements within the MSA Community. Shop the annual Silent Auction with proceeds benefiting the MSA Memorial Scholarship Fund and 10% to the Mid-Atlantic Chapter host.

 SUNDAY, APRIL 29, 2018

7:00 am – 5:30 pm

Registration Open

GENERAL SESSION

8:00 am – 9:00 am 

The Buyer Vendor Forum

Kristen Daniels, Blue Anderson, Kelly Jones, Ari Lowenstein, Paul Stewart-Stand, presenters

In this roundtable discussion that will include input from attendees, buyers and vendors will discuss the changing role of vendor members in the MSA. We will brainstorm ways in which vendors and buyers can work together to make the MSA a bigger, better, and more inclusive association that serves all of its members.

MSA KNOWLEDGE STANDARDS :   lime_merchandise_planning  orange_customer_relations  gold_communications  green_operations  teal_strategic_management

 EXHIBIT HALL OPEN

9:00 am – 4:30 pm

 EXHIBITS OPEN IN THE EXPO HALL

The Expo Hall is the most important, comprehensive product sourcing environment for museums in the country. These focussed, exclusive expo hall hours are within steps of the rooms for educational sessions and Keynote speakers, The one-of-a-kind Expo enables buyers to browse, order, meet with experienced vendors, see new products, plan and develop custom products reflecting your institution’s mission in a relaxed environment. Throughout the day there will be prizes/raffles, sponsored and inspired events, and show specials not to be missed.

BREAKOUT SESSIONS

4:45 pm – 5:45 pm

4:45 am – 5:45 am

Breakout Session 12  – Public Relations Strategies for Museum Retailers

Marisa Jones Issa and Erik Perez/HelloPR, presenters

MSA KNOWLEDGE STANDARDS :  teal_strategic_management   orange_customer_relations    gold_communications   blue_business_relations

4:45 am – 5:45 am

Breakout Session 13 – Millennial Shoppers: Understanding the Changing Face of Retail

Aubrey Herr, presenter

MSA NEXT presents: This enlightening session focuses on the changing trends in the way millennials shop, and provides solutions that some millennial buyers, managers, and vendors use to capture this demographic. In a focused discussion, we can try and remove some of the stigmas of the millennial by explaining the trends and the reasons for them, AND how Museum Stores are uniquely positioned to succeed with Millennial shoppers.

MSA KNOWLEDGE STANDARDS :  orange_customer_relations  teal_strategic_management  magenta_financial_management 

4:45 am – 5:45 am

Breakout Session 14  – Advanced Financial Assessment: Using the MSA Retail Industry Report to Advocate for your store

Paul Griffiths, presenter

MSA KNOWLEDGE STANDARDS :  gold_communications  teal_strategic_management   green_operations   orange_customer_relations   berry_human_resources   lime_merchandise_planning   blue_business_relations   magenta_financial_management

 MONDAY, APRIL 30, 2018

7:30 am – 1:00 pm

Registration Open

GENERAL SESSION

8:00 am – 9:00 am

Panel Discussion: Let’s Talk Museum Store Sunday

Susan Tudor, moderator

Do you want to learn more about Museum Store Sunday and how best to maximize November 25, 2018 in your institution? Join this panel of MSS experts as they recap marketing strategies, social media campaigns, events and promotions that made Museum Store Sunday 2017 a local, national and global success. This interactive session will highlight the results of the MSS Participant Survey plus other MSS year one summaries. All discussions will center on opportunities to move your Museum Store Sunday forward in 2018… and beyond!

MSA KNOWLEDGE STANDARDS :  lime_merchandise_planning  gold_communications  orange_customer_relations  green_operations  teal_strategic_management 

9:15 am – 10:15 am

Museum Store Discussion Groups

Discussion groups with colleagues from your institution type will be a great start to the day, with lots of learning ahead.

BREAKOUT SESSIONS

10:30 am – 11:30 am

10:30 am – 11:30 am

Breakout Session 16 – Shine Bright Like a Diamond

Angela Colasanti, Viela LTD, presenter

MSA KNOWLEDGE STANDARDS :  lime_merchandise_planning  gold_communications  orange_customer_relations 

10:30 am – 11:30 am

Breakout Session 17  – Print is Not Dead!
How to Put Together a Successful Print Catalog for Your Museum Store

Maria Kwong, presenter

MSA KNOWLEDGE STANDARDS :  lime_merchandise_planning  teal_strategic_management  gold_communications 

10:30 am – 11:30 am

Breakout Session 18 – Working with Online Influencers

Luke Vaillancourt, presenter

MSA KNOWLEDGE STANDARDS :   gold_communications   teal_strategic_management  orange_customer_relations

10:30 am – 11:30 am

Breakout Session 19  – Store Metrics and KPI’s:
Telling your Story Through the Numbers

Tracy Cude and Andrew Andoniadis

MSA KNOWLEDGE STANDARDS :  gold_communications   teal_strategic_management   green_operations  berry_human_resources 

NETWORKING LUNCH AND CLOSING KEYNOTE

11:45 am – 12:45 pm

Engage Every Age: Managing Multi-generational Teams and Volunteers
Anne Loehr, Anne Loehr Associates, Keynote Speaker

A thought leader in the fields of leadership and management development, closing keynote speaker Anne Loehr was named the “Generational Guru” by the The Washington Post for her work on leveraging diversity in the workplace.

MSA KNOWLEDGE STANDARDS:  gold_communications   teal_strategic_management   green_operations  berry_human_resources 

Learning Excursions

2:00 pm – 5:00 pm

2:00 pm – 5:00 pm

Learning Excursion 6 – Library of Congress Washington, DC

(Ticketed Event)

2:00 pm – 5:00 pm

Learning Excursion 7 – US Supreme Court Washington, DC

(Ticketed Event)

2:00 pm – 5:00 pm

 Learning Excursion 8 – US Botanical Gardens Washington, DC

(Ticketed Event)

The MSA App is here!

Download it today, as we update the MSA App the latest information is available in real-time. Use the App to browse the expo floor plan, search exhibitors and their featured products + access their contact information, explore the conference learning sessions + read up on the speakers, you can even access the most current information on learning excursions.

Push notifications will ensure you are kept up to date on MSA FORWARD announcements + you will receive reminders on the events you save.

We look forward to populating the App with all exhibitor information soon. Currently the full schedule, speakers are available.

From your smart phone, click the Google Play or iTunes Store button below for the direct link to the MSA App in your App store.

Contact Us

Have a question about the Conference & Expo? Reach out to us at:

(215) 320-4667
info@museumstoreassociation.org

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