MSA is laying claim to Museum Store Sunday (MSS), November 26, 2017 as THE day to shop and support museum stores worldwide.  The goal is to encourage holiday shoppers to visit museum stores and experience the unique offerings of non-profit retailers. For 2017, November 26 is our date for stores at museums and other cultural institutions worldwide to claim for ourselves and put the spotlight on the unique retail experiences and meaningful gift giving provided.

Initiated by the Museum Store Association (MSA) in partnership with the Association for Cultural Enterprises (ACE) in the UK, and the Museum Shops Association of Australia & New Zealand (MSAANZ), the event has already gone global and MSA’s Advocacy Committee is hard at work in developing a Museum Store Sunday brand identity, and plans for marketing, communications, sponsorships, events, promotions and an event website,  that will debut in September.

Museum Store Sunday participation is available to all non-profit retailers, including both MSA members and non-members. MSA members will receive a MSS marketing tool kit, as well as event and publicity assistance, so membership to MSA is highly recommended to any participant who wants to make the most of this fantastic opportunity.

For additional information, download the Museum Store Sunday Fact Sheet.

Download the Museum Store Sunday press release.

Support Museum Store Sunday

If you’d like to support Museum Store Sunday by becoming a Founding or Charter Sponsor, please complete this form. Founding and Charter Sponsors will be permanently recognized for their contributions to the success of Museum Store Sunday.

We’d like to recognize our Founding and Charter Sponsors who have generously donated to support Museum Store Sunday:

Founding Sponsors:

AmericasMart Atlanta

Museum Store Products, Inc.

NY Now

Popcorn Custom Products

Charter Sponsors:

1000Museums powered by Art Authority

Andoniadis Retail Services

Applewood Books, Inc.

Ari Lowenstein, Emergent Workshop

Art of Museums

Big Hairy Dog Information Systems

Boston Exclusives

Crystal Bridges Museum of American Art

David Howell and Company

Dona Scarves

doyle & associates retail consultants

Found Image Press

Gabriel Ofiesh Jewelry


Haggin Museum

Ione Saroyan, MSA VP 2017-18

Julie Steiner, MSA President 2017-18


Karine Sultan

Lane Sanson

MP Barcelona, Inc.

Museum Masterworks, Inc.


Paul Stewart-Stand & Nik Castronova

Schiffer Publishing

Susan Tudor, MSA 2nd VP 2017-18

The Barnes Foundation

Virginia Museum of Fine Arts

Winter Design Group, NY


If you would like to participate in Museum Store Sunday, add your name and email to our mailing list to receive more information on Museum Store Sunday as it becomes available.

Museum Store Sunday Information