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MSA’s New Strategic Plan: A Focused Set of Goals for 2016-2019
As a follow up to our management announcement, the Board of Directors is very pleased to launch MSA’s 2016-2019 Strategic Plan — a focused set of goals surrounding Young Professionals, Education, Advocacy, and Conference/Expo, that were developed to revitalize and refocus the Museum Store Association

Strategic Plan

MSA Bold New Management Direction!
The Museum Store Association announces a new management direction and expanded operational infrastructure designed to revitalize association; plans to move headquarters to Philadelphia, PA.

Full Announcement

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Fair Trade – A Way of Life

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September 26, 2016 Many museum stores offer a selection of Fair Trade products and proudly display the World Fair Trade Organization (WFTO) logo to communicate that the products are fairly traded. There is a ‘feel good’ factor associated with these items resulting in increased sales due to ‘emotional’ purchases – a direct response to the […]

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Visual Display Tips for the Non-Artist in Each of Us

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September 19, 2016 Shoppers are visual human beings. Their first impression in your stores is driven by sight. Familiarizing yourself and your staff with a few basic design principles is all you need in order to start making a better first impression. You do not need an art background or visual merchandising experience to improve […]

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You think you’re planning for the future – BUT…

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Sept. 12, 2016 I oversaw deCordova’s museum store for many, many years – and then, a few years ago, I took over as the new Deputy Director for Operations. The Store (and other revenue and operational departments) are under my supervision – and I am incredibly fortunate to have very talented professionals at the helm […]

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