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Save the Date! Museum Store Sunday – November 26, 2017

MSA is claiming Museum Store Sunday as THE day to shop and support museum stores and their institutions worldwide. Museum Store Sunday will focus much-needed attention on the unique retail experience provided by museum stores.

Download the Museum Store Sunday press release.

Save the Date! MSA Forward 2018 Goes to Washington, D.C.

Next year, MSA heads to Washington, D.C. for MSA Forward 2018, the 63rd annual Retail Conference & Expo. From April 27 – 30, 2018, join your fellow colleagues and foster new connections inside the Renaissance Washington, DC Downtown Hotel. Information on exhibit space and registration will be available in the coming weeks.

MSA’s New Strategic Plan: A Focused Set of Goals for 2016-2019
As a follow up to our management announcement, the Board of Directors is very pleased to launch MSA’s 2016-2019 Strategic Plan — a focused set of goals surrounding Young Professionals, Education, Advocacy, and Conference/Expo, that were developed to revitalize and refocus the Museum Store Association

MSA Office Moves to Philadelphia
As part of the new management direction, the Museum Store Association Headquarters is now fully operational out of our new office in Philadelphia, PA. Please update your records to reflect our new contact information.

MSA Bold New Management Direction!
The Museum Store Association announces a new management direction and expanded operational infrastructure designed to revitalize association; plans to move headquarters to Philadelphia, PA.



‘Be A Patron’: How MSA Defined the ‘Why’ of MSS

October 16, 2017 By Paul Stewart-Stand Born out of a three month process, our Museum Store Sunday (MSS) call to action is:  Be A Patron. The brand identity introduced on September 26 is the visual expression of the Advocacy Committee’s work over the past months.  Five committees of volunteers, tasked with different facets of MSS, […]


Mumbo Jumbo Or Retail Jargon? Translation Is Key

October 2, 2017 By Blue Anderson Jargon is the fancy word for mumbo jumbo. We all can get a wide variety of emails and web links that talk about the latest trends, or how to motivate your staff, or the MSA Blog you are reading right now.  Museum Hack is a professional museum consulting company […]


What Is A Museum Store?

September 25, 2017 By Julie Steiner  One of the admonishments I heard when I was new to this field was that I should not refer to museum store products as “souvenirs.” Souvenirs, it was said, evoke cheap and poorly-made things, rather than the quality merchandise of world-class institutions. But there’s another way of thinking about […]

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