The 2015 MSA Annual Conference & Expo brings museum store buyers and vendors together in Hartford for three days of learning, shopping and fun!

2016 Conference & Expo

MSA vendors are the trusted business partners of hundreds of museum store buyers across the globe.

The 2015 MSA Retail Conference & Expo is designed to help nonprofit retail professionals succeed at the balancing act they perform every day with four days of dynamic learning sessions and opportunities to connect with select MSA vendors who offer products matched with the museum store industry. Learning sessions are presented by the leading thinkers in nonprofit retailing who share the knowledge you need to run your store, meet the needs of management, make the most out of challenges, be a leader and through retailing contribute to your institution’s brand and extend the experience of your visitors.


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  • Connect

    Network with more than 300 colleagues during receptions, member luncheon and awards, and more receptions.

  • Learn

    More than 20 educational sessions will cover inventory best practices, marketing, financial management, merchandise planning and more.
    Fantastic opening and closing keynotes will inspire your work as a nonprofit retail professional.
    A guided excursion to Hartford’s historic and fantastic museums will give you new ideas.

  • Do Business

    Connect with more than 200 vendors with merchandise aligned with the museum industry.
    Shop for three days and connect with MSA vendors. The best business relationships are born at the MSA Conference & Expo.
    The product development marketplace highlights products developed by museum stores.


Get Fit With MBWA

September 14, 2015 There’s a lot of different management styles, but one of the best maybe just one of the most simple. Some say that Abraham Lincoln started this management style during the Civil War. Dave Hewlett and Bill Packard, founders of computer giant Hewlett-Packard, are generally regarded as the masters of this management style.


CSAE Names Jama Rice President

Jama Rice, MBA, CAE, Executive Director/CEO of the Museum Store Association, was named president of the Colorado Society of Association at the Annual Conference in June 2015.  Jama will serve as president for the period of July 1, 2015 to June 30, 2016. Joan Tezak, CAE, CMP, Executive Director of CSAE said, “Jama begins her […]



It IS About Profit

It is about making a profit and producing that ever-elusive, positive net income! Every retailer struggles with this every day—how to attain it and how to increase it. It takes a strong retail team to build the foundation and put all of the pieces together to get there. Do you have the right fixtures and […]


A Museum Store Association Membership gives you access to knowledge, resources and community to help you create a thriving, revenue-producing store. MSA member nonprofit retail professionals like you are able to connect with vendors who are there to support you and provide products that enable you to extend your institution’s experience. Look at what MSA has to offer:

    • Year round Online and in-person learning sessions.
    • MSA Certificate Program to help you further enhance your skills.
    • Connections to MSA member vendors with distinctive products for your store.
    • Online networking with ShopTalk, MSA’s online community.
    • Access to MSA publications and the Industry Retail Report.
    • Discounts on books, events, learning sessions and participating member stores.
    • Museum Store magazine, Weekly News Brief and quarterly member newsletter.

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