MSA FORWARD 2027

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Albuquerque/Santa Fe, New Mexico

May 17-21, 2027

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The Key Annual Event for Museum Retail and Nonprofit Retail Professionals

Hotel reservations in Albuquerque are now being accepted. Book your hotel rooms early and save! Check the Schedule at a Glance HERE. 

Follow the link below to learn more and book your stay for the 2027 MSA FORWARD Conference & Expo, May 17-21:

MSA FORWARD 2027

THE CLYDE HOTEL

THE DOUBLETREE

BOOTH SALES OPENING TO ALL VENDORS SOON!

REGISTRATION WILL OPEN IN DECEMBER!

Discover fresh ideas in merchandising, marketing, operations & sales. Network with peers, discover 220+ mission-aligned vendors, and strengthen connections across the museum retail community.

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Why Attend?

• Business & Sourcing: Meet buyers and vendors in a trade show setting built specifically for museum retail.
• Learning: Attend expert-led session breakouts and keynote talks on marketing, merchandising, and nonprofit retail operations.
• Networking: Dedicated events like Buyer Roundtables, receptions, silent auction, and more. Foster meaningful connections by attending this annual event.

• Community & Awards: Celebrate excellence via Buyer’s Choice and Recognition Awards, join MSA’s community, and explore peer best practices.