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The people who make it all happen

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Your Museum Store Association contacts


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How to join MSA or renew Membership


Our  online community platform

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Leadership at the local level


An opportunity for professionals with budget challenges to attend MSA FORWARD


The 2024 MSA Recognition Award winners


Emerging industry professionals


Recognizing creativity and innovation in retail products showcased at MSA FORWARD


Your one-stop career resource center to find and prepare for your next opportunity


Educational Recordings

Searchable downloads of all educational
sessions for members and non-members


Providing ideas and methods to help store operators and employees

msa forward

Past conferences with links to session recordings, awards, exhibitors, and more. 

resource library

Curated content library for our members

Upcoming Live Webinars

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Knowledge standards

The foundation of nonprofit retail



The schedule of webinars and events with descriptions and links to registration pages

msa forward conference

Where to find information about MSA FORWARD Conference and Expo

market Events

MSA events at wholesale gift markets

museum store Sunday EVENT

Annual Museum Store Advocacy Day

WEBINAR 1 August 23, 2023, 2PM Eastern Cracking the Code: How the 4 Shopping Motivations Drive Retail Success

In this webinar, we explore the four key customer motivations—need, impulse, education, and engagement—that drive shopping behavior and purchase decisions. By delving into the psychology behind these motivations, we will uncover effective strategies to cater to each customer type, enhance their shopping experience, and create a retail environment that resonates with their desires, ultimately leading to increased customer satisfaction and loyalty.

The recording for this webinar can be found in the MSA Resource Library.

WEBINAR 2 November 1, 2023, 2PM Eastern Demystifying Customer Choices: Insights into Customer Information Processing November 1, 2023, 2PM Eastern

In this webinar, we explore the eight stages of customer information processing, from initial exposure to the final purchase decision. Attendees will gain valuable insights into how customers process and interpret information during their shopping journey, allowing businesses to strategically tailor their merchandising efforts to effectively engage with customers at each stage. Learn how to optimize your communication, build trust, and create a seamless customer experience that leads to higher conversions and store loyalty.

Register in advance for this meeting:

After registering, you will receive a confirmation email containing information about joining the meeting.

WEBINAR 3 January 24, 2024, 2-3PM Deciphering Customer Desires: How Customer Centric Assortment Planning Drives Results

In this webinar, we will delve into the art of customer-centric assortment curation and planning, emphasizing the importance of understanding customers’ needs, preferences, and shopping behaviors. Attendees will discover how to create a seamless shopping experience by aligning product assortments with customer desires, ensuring that every product selection reflects the store’s commitment to meeting and exceeding customer expectations. Learn how to leverage data-driven insights and customer feedback to optimize your assortment strategy, drive sales, and cultivate a loyal customer base.

Register in advance for this meeting:

After registering, you will receive a confirmation email containing information about joining the meeting.

ONO MADE IN THE 191 provides

Visual Merchandising coaching & consulting services to Independent, Museum and Institutional retailers, including store analysis, remodels, and new builds. Anne will work with you to create a space that delivers a positive, pleasant and shoppable.

customer experience while maximizing sales and profits.


Become an MSA member for access to the Visual Merchandising Symposium. 


If you have questions, email communications@museumstoreassociation.org