About

overview

Who we are and how we serve our community

committees

The people who make it all happen

board of directors

Meet MSA leadership

contact us

Get in touch with us

staff

Your Museum Store Association contacts

donate

Ways to support our nonprofit organization

membership

Join or renew

How to join MSA or renew Membership

shoptalk

Our industry conversation platform

membership Directory

Members only access

chapters

Leadership at the local level

MSA MEMORIAL SCHOLARSHIP

An opportunity for professionals with budget challenges to attend MSA FORWARD

RECOGNITION AWARDS

The 2023 MSA Recognition Award winners

MSA NEXT

Emerging industry professionals

BUYER'S CHOICE AWARDS

Recognizing creativity and innovation in retail products among the exhibitors at MSA FORWARD

education

Educational Recordings Library

Searchable downloads of all educational
sessions for members and non-members

publications

Providing ideas and methods to help store operators and employees

msa forward

Past conferences with links to session recordings, awards, exhibitors, and more. 

resource library

Curated content library for our members

Upcoming Live Webinars

What is ON for live digital events

MSA Blog

Articles written by subject matter experts to inform and educate

Knowledge standards

The foundation of nonprofit retail

Events

COMMUNITY CALENDAR

The schedule of webinars and events with descriptions and links to registration pages

msa forward conference

Where to find information about MSA FORWARD Conference and Expo

market Events

MSA events at wholesale gift markets

museum store Sunday EVENT

Annual Museum Store Advocacy Day

MUSEUM STORE SUNDAY!

Museum Store Sunday is a global annual event celebrating the stores and their mission-related products which play a vital role in helping arts, cultural and nonprofit attractions educate and thrive. We encourage patrons to shop with conscience and purpose to support their local cultural institutions (especially while many museums recover after extended COVID-19 closures), and to find unique and educational gifts for their loved ones.

Since its launch in 2017, this annual museum store advocacy event has been growing and gaining global recognition. This year, more than 2,000 museums world-wide will participate – from all 50 states, 24 countries, and five continents!

Join us on November 26, 2023 to celebrate Museum Store Sunday. If you haven’t done so already, register today!

SIGN UP FOR MUSEUM STORE SUNDAY

WHY PARTICIPATE IN MUSEUM STORE SUNDAY?

Increase visibility for your store and online store by listing them in the Find a Store locator and Find an Online Store locator (available to registered participants only).
Enjoy access to a Marketing Tool Kit to help promote your Museum Store Sunday events—including social media graphics, signage and logos to display in stores and online, a press release template, talking points, a marketing to-do list, and a schedule of implementation.

Receive helpful communications with tips and reminders on how to market your participation in Museum Store Sunday.

It’s a fun way to encourage people to shop! Last year, 74% of patron survey respondents said they were prompted to shop because of Museum Store Sunday itself, and 97% said they’d return for Museum Store Sunday the following year.

MSA VENDOR MEMBERS: HOW YOU CAN PARTICIPATE

There are many ways for MSA vendors to support Museum Store Sunday. Participate by sponsoring a Museum Store Sunday email campaign or social media post, or partner with a store on an in-store or virtual event.