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Your Museum Store Association contacts

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MSA MEMORIAL SCHOLARSHIP

An opportunity for professionals with budget challenges to attend MSA FORWARD

RECOGNITION AWARDS

The 2024 MSA Recognition Award winners

MSA NEXT

Emerging industry professionals

BUYER'S CHOICE AWARDS

Recognizing creativity and innovation in retail products showcased at MSA FORWARD

JOB SOURCE

Your one-stop career resource center to find and prepare for your next opportunity

education

Educational Recordings

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sessions for members and non-members

publications

Providing ideas and methods to help store operators and employees

msa forward

Past conferences with links to session recordings, awards, exhibitors, and more. 

resource library

Curated content library for our members

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MSA Blog

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Knowledge standards

The foundation of nonprofit retail

Events

COMMUNITY CALENDAR

The schedule of webinars and events with descriptions and links to registration pages

msa forward conference

Where to find information about MSA FORWARD Conference and Expo

market Events

MSA events at wholesale gift markets

museum store Sunday EVENT

Annual Museum Store Advocacy Day

Shop Talk: How Museum Retail Stores Elevate Visitor Experiences (DATA)

A museum’s retail shop can have a much bigger impact on guest satisfaction than leaders may realize. Here’s the data. 

 

The research is clear: These experiences can play a meaningful role in reinforcing the uniqueness of both an organization’s mission and the individuals who support it; they can help attract, renew, and retain members; and they can help commemorate and reinforce positive memories made during a visit.

 

Enjoy this blog repost courtesy of Impacts Experience and Know Your Own Bone by Colleen Dilenschneider

To read more, visit https://www.colleendilen.com/2023/05/24/shop-talk-how-museum-retail-operations-elevate-visitor-experiences-data/. 

Colleen Dilenschneider, Founder and Managing Member of Impacts Experience 
Widely regarded as a leader of the next generation of nonprofit executive management, Colleen oversees multiple audience engagement initiatives on behalf of clients in the nonprofit and cultural sectors. Colleen uses data to both identify and predict emerging market opportunities and helps nonprofit organizations maintain their relevance and secure their long-term financial futures by building affinity with their onsite and virtual audiences.