NEW: Increase visibility to your product or service and become a Webinar Sponsor!

Deliver your 2-minute company introduction of your product or service at the beginning of the webinar. You also have the opportunity to introduce our webinar educator or moderate the Q&A and we will add your company logo on course marketing materials via email and our website. The cost of this opportunity is $250. If you are interested in learning more, contact education@museumstoreassociation.org

2025-2026 Webinar Series: Thinking Outside the Shelves

Webinar Three: Reframing — Shift Perspectives to Unlock Retail Solutions

Wednesday, February 11, 2026
3:00 pm – 4:00 pm EST

REGISTER HERE FOR YOUR ZOOM LINK

Sometimes the biggest breakthroughs come not from new tools, but from seeing old problems in a completely new light. In this webinar, you’ll learn the powerful technique of reframing — the art of shifting perspectives to redefine retail challenges and uncover creative, effective solutions.

Reframing helps retailers break free from conventional thinking and move beyond “we’ve always done it this way.” By learning to ask different questions, see from the customer’s point of view, or flip a problem into an opportunity, you’ll unlock innovative strategies that can revitalize everything from merchandising and staffing to customer experience and operations.