About

overview

Who we are and how we serve our community

committees

The people who make it all happen

board of directors

Meet MSA leadership

contact us

Get in touch with us

staff

Your Museum Store Association contacts

donate

Ways to support our nonprofit organization

membership

Join or renew

How to join MSA or renew Membership

shoptalk

Our  online community platform

membership Directory

Members only access

chapters

Leadership at the local level

MSA SCHOLARSHIPS

An opportunity for professionals with budget challenges to attend MSA FORWARD

RECOGNITION AWARDS

A full list of institution recipients by year for the MSA Recognition Awards

MSA NEXT

Emerging industry professionals

BUYER'S CHOICE AWARDS

Recognizing MSA FORWARD vendors

JOB SOURCE

Your one-stop career resource center to find and prepare for your next opportunity

Sponsorships & Advertising

Where MSA vendors can find opportunities to be recognized by MSA buyers

education

Educational Recordings

Searchable downloads of all educational
sessions for members and non-members

publications

Providing ideas and methods to help store operators and employees

msa forward

Past conferences with links to session recordings, awards, exhibitors, and more. 

resource library

Curated content library for our members

Upcoming Live Webinars

What is ON for live digital events

MSA Blog

Articles written by subject matter experts to inform and educate

Knowledge standards

The foundation of nonprofit retail

Events

COMMUNITY CALENDAR

The schedule of webinars and events with descriptions and links to registration pages

msa forward conference

Where to find information about MSA FORWARD Conference and Expo

market Events

MSA events at wholesale gift markets

museum store Sunday EVENT

Annual Museum Store Advocacy Day

NEW: Increase visibility to your product or service and become a Webinar Sponsor!

Deliver your 2-minute company introduction of your product or service at the beginning of the webinar. You also have the opportunity to introduce our webinar educator or moderate the Q&A and we will add your company logo on course marketing materials via email and our website. The cost of this opportunity is $250. If you are interested in learning more, contact education@museumstoreassociation.org

march 5, 2025

Virtual Talking Shop: Preparing for MSA FORWARD

Join us for an engaging round table discussion designed to help you make the most of MSA FORWARD.

The session begins with brief, 3-minute opening statements from our panelists, each sharing insights from their areas of expertise:

  • Melissa Lew will dive into the vendor experience, offering tips on optimizing booth presentation, marketing strategies, and salesmanship.
  • Kacey Cramer will focus on practical advice for preparing for and shopping the show effectively.
  • Anne Cecil will provide a unique perspective on merchandising and education, bridging insights from both the vendor and buyer sides.

Virtual Talking Shop: Preparing for MSA FORWARD

Wednesday, March 5, 2025

3:00 PM ET

Register for this virtual discussion HERE!

 

march 11, 2025

Virtual Educational Session

Licensing Primer: How to Expand into Licensing

Join the Midwest Chapter as we host Speaker Gia Kapp, National Sales and Marketing Director of RainCaper for the highly requested virtual educational session.

Gia has decades of wholesale experience, including managing licensing partnerships and creating 100s of products. As a former CVA and current MarComm Committee member, her commitment to enhancing the MSA community continues with sharing her experience and knowledge in this exciting topic.

This session welcomes all MSA Chapters, Institutions wanting to learn more about how to get started and Vendors interested in expanding opportunities with their product line.

 

Licensing Primer: How to Expand into Licensing

Tuesday, March 11, 2025

1:00 PM ET

Register for this virtual session HERE!