MSA FORWARD 2026

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Pennsylvania Convention Center, Philadelphia, PA

May 19-22, 2026

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The key annual event for museum retail and nonprofit retail professionals

Discover fresh ideas in merchandising, marketing, operations & sales. Network with peers, discover 220+ mission-aligned vendors, and strengthen connections across the museum retail community.

FREE conference registration for Individual Institution Members (sign up before April 17, 2026!)

Need help to attend?
Click here for the MSA FORWARD Justification Toolkit
Click here for MSA Scholarship Opportunities

View the Schedule at a Glance

CLICK HERE TO LEARN MORE ABOUT THE VALUE OF MEMBERSHIP AT MSA

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Why Attend?

• Business & Sourcing: Meet buyers and vendors in a trade show setting built specifically for museum retail.

• Learning: Attend expert-led session breakouts and keynote talks on marketing, merchandising, and nonprofit retail operations.

• Networking: Dedicated events like Buyer Roundtables, receptions, silent auction, and more. Foster meaningful connections by attending this annual event.

• Community & Awards: Celebrate excellence via Buyer’s Choice and Recognition Awards, join MSA’s community, and explore peer best practices.

CLICK HERE TO VIEW THE MSA FORWARD 2026 WEBSITE MSA FORWARD HOME PAGE