MSA FORWARD 2027

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Albuquerque/Santa Fe, New Mexico

May 17-22, 2027

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The Key Annual Event for Museum Retail and Nonprofit Retail Professionals

Discover fresh ideas in merchandising, marketing, operations & sales. Network with peers, discover 220+ mission-aligned vendors, and strengthen connections across the museum retail community.

We are still in the planning phase of a great experience for MSA Members for MSA FORWARD 2027! Bookmark this page and check back later this month for more information!

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Why Attend?

• Business & Sourcing: Meet buyers and vendors in a trade show setting built specifically for museum retail.
• Learning: Attend expert-led session breakouts and keynote talks on marketing, merchandising, and nonprofit retail operations.
• Networking: Dedicated events like Buyer Roundtables, receptions, silent auction, and more. Foster meaningful connections by attending this annual event.

• Community & Awards: Celebrate excellence via Buyer’s Choice and Recognition Awards, join MSA’s community, and explore peer best practices.

Interested in exhibiting at MSA FORWARD in Philadelphia? We will be launching Exhibitor Sales early July 2026. Stay tuned!