About

overview

Who we are and how we serve our community

committees

The people who make it all happen

board of directors

Meet MSA leadership

contact us

Get in touch with us

staff

Your Museum Store Association contacts

donate

Ways to support our nonprofit organization

MSA Code of Ethics

MSA Code of Ethics & Antitrust Policy

membership

Join or renew

How to join MSA or renew Membership

shoptalk

Our  online community platform

membership Directory

Members only access

chapters

Leadership at the local level

MSA SCHOLARSHIPS

An opportunity for professionals with budget challenges to attend MSA FORWARD

RECOGNITION AWARDS

A full list of institution recipients by year for the MSA Recognition Awards

MSA NEXT

Emerging industry professionals

BUYER'S CHOICE AWARDS

Recognizing MSA FORWARD vendors

Sponsorships & Advertising

Where MSA vendors can find opportunities to be recognized by MSA buyers

MSA Board Awards

Each year, MSA acknowledges association champions at MSA FORWARD

JOB SOURCE

Your one-stop career resource center to find and prepare for your next opportunity

education

Educational Recordings

Searchable downloads of all educational
sessions for members and non-members

publications

Providing ideas and methods to help store operators and employees

past msa forward

Past conferences with links to session recordings, awards, exhibitors, and more.

resource library

Curated content library for our members

Upcoming Live Webinars

What is ON for live digital events

MSA Blog

Articles written by subject matter experts to inform and educate

Knowledge standards

The foundation of nonprofit retail

Events

COMMUNITY CALENDAR

The schedule of webinars and events with descriptions and links to registration pages

msa forward conference

Where to find information about MSA FORWARD Conference and Expo

market Events

MSA events at wholesale gift markets

museum store Sunday EVENT

Annual Museum Store Advocacy Day

BUYER'S CHOICE AWARDS

Showcase your unique, innovative product for museum and cultural institutions by submitting a nomination for the Buyer’s Choice Awards! The Buyer’s Choice Awards recognize creativity and innovation in retail products among the exhibitors at MSA FORWARD.  

 

Each year, MSA FORWARD exhibitors submit product nominations for the Buyer’s Choice Awards. Finalists are selected by the Education Advisory Group (EAG). A ballot is then emailed to all MSA institution members to vote on the recipients in advance of MSA FORWARD Conference & Expo. The recipients are announced at the MSA Awards Ceremony at MSA FORWARD. 

Congratulations to our 2026 Buyer’s Choice Award Recipients!

Accessories & Apparel

Fibers of Life – Tote with Removable Hand-Printed Art Panels

A fair-trade tote filled with opportunities for buyers to customize, but also adapt, their bag’s look with an array of nature and other themed handprints. High value and invites buyers back with endless styles and combos, featuring 10 bag & 6 panel colors plus 14 different handprints. Removable strap.

 

 

Art & Crafts

MET Art Kit – Tiny Easel

The MET Art Kit features a charming illustration of The Met’s iconic facade and the NYC skyline, paired with a watercolor paint set and watercolor pad, all tucked inside a reusable artist bag. Everything young artists need to paint a mini masterpiece, wherever creativity strikes.

Books & Publications

AdventureKEEN – The Wonder of Mushrooms: The Mysterious World of Fungi

The Wonder of Mushrooms pairs lyrical science writing with exquisite, gallery-worthy watercolor illustrations that elevate fungi to fine art. With a refined, gift-ready presentation, it fits seamlessly in museum stores, offering well-researched content, strong visual appeal, and lasting value for customers seeking beauty, knowledge, and inspiration.

Custom Collaboration

Popcorn X Museum Nerd – Lekythos Greek vase full-scale reproduction

Exclusive membership gift for the Tampa Museum of Art: 200 exact-scale, 14-inch hand-painted clay reproductions of Lekythos Greek vase. Each piece took 2-3 days to complete. Taken from concept to delivery in under 90 days using advanced 3D technology and skilled artisans, presented in an ultra-luxe foil-stamped linen gift box.

Education

Today is Art Day – Art Sprint: A Snakes and Ladders Game Through Art History

Art Sprint is a fast-paced family board game featuring more than 50 iconic artworks. Inspired by Snakes and Ladders, players race across the board, climbing ahead and sliding back in a fun-filled dash through art history. Perfect for families, it’s plastic-free and printed on FSC-certified paper.

Home

MODGY – MODGY Light Books

Experience the magic of literature and art with our new Pop-Up Light Books. Available in eight unique styles inspired by classic literature and world-renowned masterpieces, each elegant book opens to reveal a glowing sculptural scene, with a dimming switch and rechargeable battery for a warm, cordless glow anywhere, anytime, effortlessly.

Jewelry

The Paula Bolton Collection Ltd – Matisse Blue Pendant

Handcrafted in sterling silver and adorned with bold resin inlays, this necklace captures the spirit of Matisse’s work, transforming his iconic shapes and colors into a wearable piece of art. Trade price: $76, including silver chain and gift presentation box.

 

Novelty & Gift

Never Have I Ever – FRIDA KAHLO: Almond Press-On Nails

NHIE Frida Kahlo press-on nails are the first-ever officially licensed artist press-ons sold in museums, blending fine art with instant beauty. Featuring iconic Frida motifs, they redefine wearable art with salon-quality durability, reusable design, and cultural relevance, bringing collectible, gallery-worthy craftsmanship to modern self-expression.

 

Paper Products / Stationery

Two Hermanas – San Diego Museum of Art Card

Our product is a meticulously crafted laser-cut greeting card featuring the iconic facade of the San Diego Museum of Art. More than a card, it is a miniature architectural tribute that transforms a traditional paper greeting into a keepsake-worthy art object.

Toys & Games

Fahlo, LLC – Fahlo Animal Tracking Bracelets and Plush

Fahlo fosters curiosity about wildlife and excitement about their conservation, one animal-tracking experience at a time. Each purchase comes with a real animal to track! We partner with nonprofits and donate 10% to support each animal’s conservation!