August 8, 2016
As museum store professionals, we are always concerned with the age-old question, how am I doing? While there are several ways to approach a real answer to that question, the purpose of this article is to discuss Key Performance Indicators (KPI’s). The most recent edition of the Museum Store Association Retail Industry Report offers some great comparatives on many financial categories. This is a great place to start, as you determine exactly where you stand.