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Every Spring I look forward to attending MSA FORWARD. The opportunity to visit a new city, shop for my store, catch up with colleagues, and make new connections. It is one of the highlights of my year and the biggest benefit of being a member of the Museum...
This MSA Blog features a Black History Month Special Repost from the High Museum of Art - Visit the original published content. by Julia Forbes, Associate Director, Institutional Research, High Museum of Art As the High approaches its centennial...
Your Museum Store for the 250th: Profit, Purpose, Powerhouse NOTE: This blog post summarizes an article originally published in the December 2025 issue of History News, AASLH’s magazine. For access to the full article, please reach out to the Museum Store...
By Jonathan Ochart, Founder & CEO of The Postcard Agency Do you remember the first souvenir you took home after a museum visit? Perhaps it was a miniature replica of a sculpture that caught your eye, a book you read over and over again to relive a...
by Anne Cecil, Owner and Founder of Ono and instructor at the MSA FORWARD Nonprofit Retail Boot Camp I have loved retail as long as I can remember. Childhood memories include trips to Hess’s in Allentown, PA. As a small child, I had lunch in the restaurant that...
Top 5 Museum Store Trends to Watch out for in 2025 by Melody Cabán, Melody Cabán Consulting As we look ahead to 2025, the museum store landscape is evolving in exciting and innovative ways. From embracing technology to championing sustainability, museum...
