About

overview

Who we are and how we serve our community

committees

The people who make it all happen

board of directors

Meet MSA leadership

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Get in touch with us

staff

Your Museum Store Association contacts

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Ways to support our nonprofit organization

MSA Code of Ethics

MSA Code of Ethics & Antitrust Policy

membership

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How to join MSA or renew Membership

shoptalk

Our  online community platform

membership Directory

Members only access

chapters

Leadership at the local level

MSA SCHOLARSHIPS

An opportunity for professionals with budget challenges to attend MSA FORWARD

RECOGNITION AWARDS

A full list of institution recipients by year for the MSA Recognition Awards

MSA NEXT

Emerging industry professionals

BUYER'S CHOICE AWARDS

Recognizing MSA FORWARD vendors

JOB SOURCE

Your one-stop career resource center to find and prepare for your next opportunity

Sponsorships & Advertising

Where MSA vendors can find opportunities to be recognized by MSA buyers

education

Educational Recordings

Searchable downloads of all educational
sessions for members and non-members

publications

Providing ideas and methods to help store operators and employees

msa forward

Past conferences with links to session recordings, awards, exhibitors, and more. 

resource library

Curated content library for our members

Upcoming Live Webinars

What is ON for live digital events

MSA Blog

Articles written by subject matter experts to inform and educate

Knowledge standards

The foundation of nonprofit retail

Events

COMMUNITY CALENDAR

The schedule of webinars and events with descriptions and links to registration pages

msa forward conference

Where to find information about MSA FORWARD Conference and Expo

market Events

MSA events at wholesale gift markets

museum store Sunday EVENT

Annual Museum Store Advocacy Day

BUYER'S CHOICE AWARDS

Showcase your unique, innovative product for museum and cultural institutions by submitting a nomination for the Buyer’s Choice Awards! The Buyer’s Choice Awards recognize creativity and innovation in retail products among the exhibitors at MSA FORWARD. Submit a product in one of seven categories (Books & Other Media, Custom Design, Eco-Friendly, Education & Games, Fashion, Jewelry, and Paper Products) for your chance to be selected as a finalist for a Buyer’s Choice Award.

 

 

Each year, MSA FORWARD exhibitors submit product nominations for the Buyer’s Choice Awards. Finalists are selected by the Education Advisory Group (EAG). A ballot is then emailed to all MSA institution members to vote on the recipients in advance of MSA FORWARD Conference & Expo. The recipients are announced at the MSA Awards Ceremony at MSA FORWARD. 

Congratulations to our 2025 Buyer’s Choice Award Recipients!

Accessories & Apparel

The Product of Design – Tiffany Lamp Silk Scarf

This 100% silk scarf, designed exclusively for the Charles Hosmer Morse Museum, features several Tiffany lamp details from the collection in an original composition.

Books & Publications

Penguin Random House – Medieval Cats: Claws, Paws, and Kitties of Yore

Hi-brow & low-brow meow! Great gifty package! Features cat facts, medieval culture & history, with beautiful art from manuscripts and paintings of the Middle Ages.

Custom Collaboration

Narrative Materials – Denver Art Museum: Wild Things by Maurice Sendak

Honoring the team at Denver Art Museum, and the MSA vendors with whom they worked with to bring this exhibition store to life.

Eco-Friendly

Dandarah – Upcycle Tote Bag with Leather Strap

Handwoven by Egyptian women from recycled single-use plastic bags, this fair trade tote embodies style, sustainability, and ethical craftsmanship—perfect for everyday use and conscious living.

Fair Trade

HHPLIFT – Washer Bowl

Hand-welded from discarded iron washers. Fair Trade crafted with wages15% above local standard. A functional and clean design with a social impact.

Garden / Outdoor Living

MODGY – Origami Lanterns

Origami Lanterns combine elegant design and functionality. Rechargeable & collapsible offering dimmable lighting. Perfect for creative spaces & home décor.

Handmade

Tulia’s Artisan Gallery – Phoenix Flying Mobile

The phoenix symbolizes rebirth, renewal, and resilience. This unique flying mobile adds inspiration, joy, and tranquility to any space. Lovingly handmade in Colombia.

Home

F&H Group USA Inc. – Hoptimist Speaker

The speaker brings joy to your home, whether you let it move to your desk, your favorite corner, or your bedside table.

Jewelry

Pursuits – Allure Necklace

A statement in motion, this bold, hand-bent pendant flows like a wind-swept ribbon. Its fluid curves play with layering, suspended from a sleek cord.

 

Novelty

Space Candy – Snoopy Moon Rocks

The universe’s only freeze-dried fudge! This unique and flavor-packed treat, made exclusively by Space Candy, gives museum-goers the ability to experience the future of candy.

Best Years Ltd – Dinosaur Hanging Decoration

Original, quirky and educational our Dinosaur Christmas our Christmas ornaments stretch from Parasaurolophus to Pterodactyl and Triceratops to T Rex. Affordable and nonbreakable too.

Paper Products / Stationery

Quilling Cards – Quilled Artist Series: The Kiss, Klimt Greeting Card

Beautifully handcrafted through the art of quilling, this card details the timeless elegance and grace of a traditional Japanese tea ceremony.

Toys & Games

CMYK Technology Inc. – Just Dutch Henri Matisse the Sheaf Miffy and Friends

The handmade crocheted Miffy and Friends Plush in an outfit inspired by Henri Matisse’s painting The Sheaf (1953).