About

overview

Who we are and how we serve our community

committees

The people who make it all happen

board of directors

Meet MSA leadership

contact us

Get in touch with us

staff

Your Museum Store Association contacts

donate

Ways to support our nonprofit organization

membership

Join or renew

How to join MSA or renew Membership

shoptalk

Our  online community platform

membership Directory

Members only access

chapters

Leadership at the local level

MSA MEMORIAL SCHOLARSHIP

An opportunity for professionals with budget challenges to attend MSA FORWARD

RECOGNITION AWARDS

The 2024 MSA Recognition Award winners

MSA NEXT

Emerging industry professionals

BUYER'S CHOICE AWARDS

Recognizing creativity and innovation in retail products showcased at MSA FORWARD

JOB SOURCE

Your one-stop career resource center to find and prepare for your next opportunity

education

Educational Recordings

Searchable downloads of all educational
sessions for members and non-members

publications

Providing ideas and methods to help store operators and employees

msa forward

Past conferences with links to session recordings, awards, exhibitors, and more. 

resource library

Curated content library for our members

Upcoming Live Webinars

What is ON for live digital events

MSA Blog

Articles written by subject matter experts to inform and educate

Knowledge standards

The foundation of nonprofit retail

Events

COMMUNITY CALENDAR

The schedule of webinars and events with descriptions and links to registration pages

msa forward conference

Where to find information about MSA FORWARD Conference and Expo

market Events

MSA events at wholesale gift markets

museum store Sunday EVENT

Annual Museum Store Advocacy Day

Museum Store Sunday Blog Series: Partnering With Purpose

This innovative series in celebration of Museum Store Sunday spotlights thoughtful partnerships between museum store buyers and artisan vendors. Read on to learn more about how to shop with purpose, from both wholesale and nonprofit retail perspectives.

 Episode Three – Cummer Museum Shop x Silver Garden Designs

How did you find Silver Gardens, and what spoke to you about their work?

 

Susan: Chris Messina, a valued member of the Cummer

Cummer Museum Fern Necklace

Cummer Museum Oak Pendant

Museum of Art & Gardens, is in the process of building a new home in Jacksonville while transitioning from Massachusetts. Chris’s artistic contributions reflect the Cummer Museum’s dedication to supporting local talent, a mission central to the museum’s vision. We are proud to feature Chris’s exceptional work as part of that commitment. Some time ago, Chris met with me to share her impressive jewelry collections. Recognizing her talent, I invited her to participate in our annual Champagne and Shopping event, where we had the opportunity to test several of her designs. Following this, Chris spent time exploring our gardens and collaborating with our head horticulturist. Inspired by the natural beauty of our iconic live oak tree and resurrection ferns, she developed a prototype for a custom collection.
The result was the Cummer Museum Garden Collection, which made its debut at Museum Store Sunday 2023 to an enthusiastic reception. Since then, it has become a top seller, further cementing Chris’s impact on our museum’s offerings.

Why is their work a good fit for the Cummer Museum Shop?

 

Susan: For the Cummer Museum, Silver Garden Designs is an ideal fit because of the deeply personalized approach used to interpret natural elements in sterling silver. The exclusive live oak and resurrection fern collection beautifully captures the essence of the museum’s gardens, turning living botanical features into wearable art. The attention to detail and commitment to reflecting the unique environment of our historic gardens make Silver Garden Designs a perfect partner for cultural institutions like ours that value high quality design rooted in nature and legacy.

Chris Messina workshop image

Describe you/your brand’s mission.

 

Chris: At the heart of my jewelry lies a story of heritage and artistry, sparked by a Viking-embossed sterling silver cuff passed from my grandmother to me—a piece worn for over 80 years between us. This heirloom ignited my passion for silversmithing, connecting art, family, and craftsmanship. With skills honed through journeys across 49 countries, I blend traditional techniques and innovative methods to handcraft each piece, celebrating the beauty of handmade silverwork. Every design carries a story, shaped by generations and global artistry—nothing cast, everything hand-cut and fabricated with care.

How has working with museum stores changed your practice?

 

Chris: Working with museums and botanical gardens has expanded my business in exciting ways. Creating custom collections celebrating these institutions’ unique history and natural beauty has pushed my creativity and skill to new heights. Each collaboration brings the challenge of designing pieces that not only reflect the essence of a museum or garden but also resonate with its visitors. These partnerships have introduced my work to diverse audiences, provided new growth opportunities, and allowed me to tell stories through my designs that connect art, nature, and heritage in meaningful ways.

 

What advice would you give to other artists looking to begin production for wholesale?

 

Chris: For artists looking to begin wholesale production, I advise building strong partnerships and nurturing relationships. Wholesale is more than just scaling production—it’s about finding the right

Custom bracelet by Silver Garden Designs

collaborators who understand and appreciate your work. Take the time to connect with galleries, shops, and institutions that align with your values and artistic vision. It’s this collaboration and connection that can truly help your art flourish on a larger scale.

 

Is there a current project or product idea you’d like to share?

 

Chris: I’m excited to share that I’m currently prototyping a few new flower designs, including dahlia, bird of paradise, and hibiscus. These pieces will be featured at the Cummer Museum of Art and Gardens on Museum Store Sunday, where I hope to gather valuable feedback from customers. Each design captures the intricate beauty of these flowers in sterling silver, and I’m looking forward to seeing how they resonate with visitors.

 

A discussion with Susan Tudor, Director of Retail & Visitor Experience at the Cummer Museum of Arts and Gardens and Chris Messina, Owner and Founder of Silver Garden Designs.