by Dan Ayers-Price, Director of Retail Operations for the Key West Art & Historical Society Holiday season events on a tropical island can be a bit daunting to pull off when it is 80 degrees outside and our membership base expects all new and different experiences...
Discover Philadelphia: The Perfect Host for MSA FORWARD 2026
Every Spring I look forward to attending MSA FORWARD. The opportunity to visit a new city, shop for my store, catch up with colleagues, and make new connections. It is one of the highlights of my year and the biggest benefit of being a member of the Museum...
High Museum of Art Repost: The High’s Journey to Desegregation in 1962
This MSA Blog features a Black History Month Special Repost from the High Museum of Art - Visit the original published content. by Julia Forbes, Associate Director, Institutional Research, High Museum of Art As the High approaches its centennial...
Your Museum Store for the 250th: Profit, Purpose, Powerhouse
Your Museum Store for the 250th: Profit, Purpose, Powerhouse NOTE: This blog post summarizes an article originally published in the December 2025 issue of History News, AASLH’s magazine. For access to the full article, please reach out to the Museum Store...
More Than a Souvenir: How We’re Organizing Museum Store Sunday’s Biggest—and Most Memorable—Year Ever
By Jonathan Ochart, Founder & CEO of The Postcard Agency Do you remember the first souvenir you took home after a museum visit? Perhaps it was a miniature replica of a sculpture that caught your eye, a book you read over and over again to relive a...
THE ONLY THING I LOVE MORE THAN RETAIL IS TEACHING PEOPLE ABOUT RETAIL
by Anne Cecil, Owner and Founder of Ono and instructor at the MSA FORWARD Nonprofit Retail Boot Camp I have loved retail as long as I can remember. Childhood memories include trips to Hess’s in Allentown, PA. As a small child, I had lunch in the restaurant that...