WHO IS MUSEUM STORE ASSOCIATION
WHO IS MUSEUM STORE ASSOCIATION
The Museum Store Association (MSA) is dedicated to advancing the nonprofit retail industry and the professionals engaged in it. Through advocacy, education, and collaboration, MSA provides the tools and community to help cultural institutions, vendor members, and their commercial partners to expand the visitor’s experience, enabling them to take a piece of that experience home.
Connect
Advocate and communicate the importance of independently operated nonprofit retail.Â
Learn
Deliver quality educational offerings at national and regional levels through innovative programs.
Do Business
Position MSA members for success through sharing of innovative business skills and increased revenue.
Happenings
Here’s what is upcoming..
EVENT
MSA Forward
Join us on May 5-9, 2025 for MSA FORWARD Annual Conference & Expo in Los Angeles, California! Click the “More Info” button below to learn about registering as an attendee or reserving a booth as an exhibitor.
EVENT
Museum Store Sunday November 30, 2025
Join us on November 30, 2025 to participate in Museum Store Sunday, MSA’s signature annual museum store advocacy event! Shop at museum stores for unique gift items that help support your favorite institutions.
Recent Articles
Top 5 Museum Store Trends to Watch out for in 2025
Top 5 Museum Store Trends to Watch out for in 2025 by Melody Cabán, Melody Cabán Consulting...
2024 – A Year of Service, Innovation and Commitment by Kate Schureman
As 2024 draws to a close, the Museum Store Association (MSA) looks back on a year marked by...
Partnering with Purpose: Cummer Museum Shop x Silver Garden Designs
Museum Store Sunday Blog Series: Partnering With Purpose This innovative series in celebration of...
Partnering with Purpose: de Young Museum x Clouds+Ladders Jewelry
Museum Store Sunday Blog Series: Partnering With Purpose This innovative series in...
WEBINARS AND VIDEO LEARNING
Here’s what our community has been learning..
Become a Master Merchandiser
Are you looking for ways to take your store’s visual merchandising to the next level? Want to see how your products can be displayed…
Virtual Talking Shop-Top Questions to Ask when Researching a New POS
Researching a new point of sale system. The goal is to find the right software at the right price that will improve the efficiency and profitability of your business.
Demystifying Customer Choices: Customer Information Processing
Learn how to optimize your communication, build trust, and create a seamless customer experience that leads to higher conversions and store loyalty.
what our members say
The most valuable aspect of connecting with my MSA peers is the networking. It is such a great community, so willing to share that you cannot put a value on it. I always come away with new ideas and perspective vendors after conversing with my colleagues.
Stacey Stachow, Manager of the Museum Shop at Wadsworth Atheneum Museum of Art
I found great products, learned about best practices, and met wonderful colleagues. Everyone was so willing to share their expertise and genuinely wanted to help me achieve my goals.
Colleen Higgenbotham, Deputy Director of Visitor Experience, The Chrysler Museum of Art
Dan Ayers-Price, Key West Art and Historical Society
MSA’s webinars, blogs and anything they post, including their knowledge standards are all geared towards supporting our mission.
Ellen Bragalone, Museum of Fine Arts Boston
Our Partners
