Shop Talk: How Museum Retail Stores Elevate Visitor Experiences (DATA) A museum's retail shop can have a much bigger impact on guest satisfaction than leaders may realize. Here's the data. The research is clear: These experiences can play a meaningful role in...
Emeritus Members Share an Important Role at MSA
By Laura Murphy and Amy Grigg Howiler Congratulations! It's time to retire from the museum world. Whether you are taking a break until your next career move or leaving it all behind for that TikTok Around the World Cruise, leaving the museum world will be a big step....
Finishing 2023 Strong: A Look Back on a Great Year
At the end of the year, we become focused on so many things; 4th quarter sales, celebrating the holidays with family, friends, and co-workers, and what resolution or goal to attain in the New Year. Â Sometimes we gaze in the rear-view mirror of life and get a glimpse...
How to Make Your Museum Store Shine During Media Interviews | Museum Store Sunday Edition
By Jonathan Ochart, Founder & CEO of The Postcard Agency Everyone has a story to share, and anyone and everyone with an email account has the ability to pitch their stories to the media. You can only imagine how fatigued...
Sharing Info From Across the Pond
Sharing Info From Across the Pond I was just reviewing my photos from early March when I had the extraordinary opportunity to address the Association of Cultural Enterprises (ACE) in Harrogate, UK, on behalf of MSA. Images of...
Making Sense of Retail: Part I
Making Sense of Retail: Part I How Retailers Can Optimize the Brick-and-Mortar Experience for End-Users SUCCESSFUL RETAILERS RECOGNIZE the importance of delivering retail environments that enhance the experience for their customers. With so many options and channels...