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Making Sense of Retail: Part I How Retailers Can Optimize the Brick-and-Mortar Experience for End-Users SUCCESSFUL RETAILERS RECOGNIZE the importance of delivering retail environments that enhance the experience for their customers. With so many options and channels...
Let's Give a Round of Applause to the 2023 MSA Award Winners! Congratulations to the recipients of this year's MSA Awards! Thank you to everyone who joined us at MSA Awards Ceremony at MSA FORWARD 2023 to celebrate our colleagues from institutions and companies around...
Mission Made: How Museum Stores Are Embracing Sustainability and Inclusivity When most people think of museum stores, they likely envision shelves filled with postcards, magnets, and keychains featuring famous artworks or other exhibits. In recent years, however, many...
Colorado Rocky Mountain MSA! Hello MSA, it’s me again – Marcus Fingerlin from Denver! You may think I would have run out of things to say about the Queen City of the Plains since you’ve heard from me twice now -- but I assure you I have not exhausted my knowledge or...
Using Microcopy to Guide Your Users to Checkout This article is reposted with permission from the Association for Cultural Enterprises (ACE) and author, Zosia Poulter. Little prompts and nudges can make a world of difference when it comes to the online checkout...
Museum of Latin American Art la tienda en molaa 2022 Museum Store Sunday Event The Museum of Latin American Art (MOLAA) in Long Beach, California leaned into the opportunity to participate in Museum Store Sunday. Solimar Salas, VP of Museum Content, Innovations &...
