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Using Microcopy to Guide Your Users to Checkout This article is reposted with permission from the Association for Cultural Enterprises (ACE) and author, Zosia Poulter. Little prompts and nudges can make a world of difference when it comes to the online checkout...
Museum of Latin American Art la tienda en molaa 2022 Museum Store Sunday Event The Museum of Latin American Art (MOLAA) in Long Beach, California leaned into the opportunity to participate in Museum Store Sunday. Solimar Salas, VP of Museum Content, Innovations &...
'22 In Review - What a Year It's Been for our Museum Store Community! It’s hard to believe that 2022 is almost at a close. While some are happy to move on into a new year, I feel a sense of amazement at what we accomplished in what can only be called a year of...
Let's Have Fun Brought to you by Museum Store Sunday Committee Members David Graveen and Susan DeLand On Sunday, November 27, 2022, more than 1,900 Museum Stores representing all fifty states, 25, countries, and five continents will offer relaxing, inspired, and...
Museum Store Sunday - and an Award as Well! A few years ago, I was out on my day off at Penn’s Landing in Philadelphia. I found myself wandering into Independence Seaport Museum. I had remembered a large store at the front of the museum right in the front window but...
How to Win an Award By Rebecca Petrie, Retail Manager, Ah-Tah-Thi-Ki Museum Every year MSA asks members to submit a product created for their museum for the annual Best Product Development Award. We have a great Christmas ornament, it sells well, and it is truly...
